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A Proper Reject Button

Rating
Banging
Working title
A Proper Reject Button
Subject
Websites that make opt-outs, unsubscribe links and cookie choices obvious.
What the piece would argue
Respecting the user’s refusal is a design choice, and it makes a site feel more trustworthy than a dozen glowing promises.
Why it fits Bleh
It praises something small, useful and too rare without turning it into a sermon.
Possible opening line
A visible no is one of the most polite things a website can offer.