- Rating
- Basic
- Working title
- The Website Footer That Does Its Job
- Subject
- Plain website footers with contact details, legal links and useful navigation.
- What the piece would argue
- A footer does not need charm, personality or a tiny brand manifesto. It needs to help lost visitors leave, check or find something.
- Why it fits Bleh
- It gives Basic a fair use: not exciting, not clever, but properly functional.
- Possible opening line
- The footer is not where a brand becomes a person.