- Rating
- Bleh
- Working title
- Smart Kettles: Boiling Water, But With Admin
- Subject
- Smart kettles and the strange need to add apps, pairing modes and accounts to one of the simplest kitchen jobs.
- What the piece would argue
- Smart kettles may have a narrow use for some people, but most of the selling point feels like extra admin wrapped around hot water.
- Why it fits Bleh
- It gives Bleh a useful target: technology that solves a tiny problem by creating three smaller ones.
- Possible opening line
- The smart kettle takes a simple task and adds firmware.